Role Of Mass Media In Value Education

The mass media is responsible for both reflecting values of a society and fostering values to a good extent.

Forms Of Mass Media

The most important and prominent forms of mass media are

• Television,
• Magazines,
• Radio,
• Newspapers,
• Pamphlets,
• Books,
• Movies,
• Internet,
• Music etc.

Main Functions Of Mass Media

The main functions of mass media are

• Interpretation,
• Surveillance,
• Linkage and entertainment.

Role Of Mass Media Is Transmission Of Values

One subtle but extremely important role of mass media is the transmission of values. It has also been called the socialization function.

Also Read: Role Of Voluntary Organization In Value Education

Socialization refers to the ways an individual comes to adopt the behavior and values of a group. The mass media’s portrayal of society plays a vital role in molding the audience’s psychology.

The media influences the behavior pattern of persons in a different manner. Each of them evolved as a powerful medium in its own way.

• Values lie at the core of society. Media evolved and become part of society over the years.
• Both tradition and modernization contribute to the development of values.
• Media is far-reaching and it makes or breaks values.
• Mass media is the direct and responsible authority to communicate and train the child to the desires and demands of the standard form of culture.
• Mass media plays a significant role in bringing positive social change, particularly with respect to education and creating awareness.
• The mass media have a strong social and cultural impact upon society. This is projected upon their ability to reach a wide audience with a strong and powerful message.

Also Read: Need And Importance Of Value Education

Mass media with the advent of new technologies carry the news even to the remotest village the moment it happened in any part of the world.

• Media should play a constructive role in society’s development and educate the masses about our community values and tradition.

It is high time we realize our own culture and start nurturing it in the young minds instead of blindly following ideologies imported from other countries.

B.EdB.Ed NotesValue Education

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Role Of Mass Media In Value Education Notes

Important Role Of Mass Media In Value Education & Their Duty In Fostering Value Notes For B.Ed In English Medium

(How Mass Media Promote Value Education In Children? - Lets Discuss Important Role Of Mass Media In Value Education & Their Duty In Fostering Value) Notes And Study Material, PDF, PPT, Assignment For B.Ed 1st and 2nd Year, DELED, M.Ed, CTET, TET, Entrance Exam, All Teaching Exam Test Download Free For Value Education Subject.